I’ve been branching out into more and more marketing writing lately, specifically in the form of white papers.

Michael Stelzner’s book Writing White Papers: How to Capture Readers and Keep Them Engaged has been an invaluable resource to me. I purchased it in ebook form, and the printouts are already thorougly dog-earred and beginning to tatter around the edges. When I need it now, I have to use some expert amateur detective tactics to discern which coworker has “borrowed” it.

Thankfully, if I mention the upcoming seminar Michael’s hosting San Diego, I can get a second copy. Or maybe I’ll take the white paper industry report instead…

So if you’re in the San Diego area, or if you have more training budget than I do, check out Michael Stelzner’s Creating and Marketing Winning White Papers Seminar on September 21.