Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted on August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted on April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted on December 8, 2013 by Will Sansbury

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Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.


Will Sansbury
Will Sansbury
Get Comfortable with Ambiguity
Posted on January 26, 2024 by Will Sansbury

“You need to learn to be comfortable with ambiguity.”

Every leader has probably heard this feedback at least once in their career. It holds undeniable wisdom. As leaders, we frequently face situations where we lack complete information to make perfect decisions, and we must learn to navigate uncertainty adeptly.

However, like any valuable advice, being ‘comfortable with ambiguity’ can be misconstrued and misapplied to great detriment. One of the primary responsibilities of leaders is to provide clarity for their teams—to ensure everyone is working toward the same goal and playing by the same rules. In other words, leaders are charged with eliminating ambiguity for their teams.

That’s not a small job. Fighting the forces of entropy and competing priorities to keep everyone on the same page is an extremely difficult (and never-ending) task. It is easy to grow busy or tired (or burnt out) and neglect this responsibility. You deal with ambiguity every day, so your team can handle a little, too, right?

Probably not.

When we become comfortable asking our teams to tolerate ambiguity, we abdicate the primary function of leadership: to create an environment and a system of work that produces great results with minimal friction. When ambiguity abounds, people can interpret signals in vastly different but reasonable ways. This creates losing situations where there are no villains—just people acting in good faith with the information available to them, yet finding themselves in unnecessary, unproductive, and morale-destroying conflict.

When you find two parts of your team or two teams in your company are constantly pulling against each other, a lack of clarity on objectives or rules of engagement is often the root cause.

To be a great leader, live by this mantra: Outside your team, be comfortable with ambiguity; inside your team, create clarity.

Photo by Eric Muhr on Unsplash

Will Sansbury
Will Sansbury
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