Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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Back to Latest Articles
What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted December 8, 2013 by Will Sansbury

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What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.


Will Sansbury
Will Sansbury
What’s in a Name?
Posted February 8, 2023 by Will Sansbury

Early in my career, I worked with a great guy for five years. As I was leaving the company for another opportunity, he told me I had been saying his name wrong. For FIVE YEARS! He laughed about it, but I was mortified.

That’s when I started deliberately asking how to pronounce names that aren’t familiar to me. Many times, people will say something like “just get close and I’ll respond.” That breaks my heart. Names matter. So while it may be awkward, I make an effort to learn correct pronunciations when I meet someone, and I invite them to correct me if I ever get it wrong.

And I keep a section in my Notes app full of recordings of correct pronunciations of the names I stumble with.

I’m sure I still mess up people’s names a lot, but I hope that when I stumble, my awkward, visible effort communicates the respect and care that my Southern accent fails to.

Will Sansbury
Will Sansbury
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Related Articles

Communication

Inclusion Alone Won’t Lead to Diversity

From 9 Trends That Will Shape Work in 2025 and Beyond by Emily Rose McRae, Peter Aykens, Kaelyn Lowmaster and Jonah Shepp on Harvard Business Review (HBR): In 2025, most organizations will shift their investments toward fostering greater inclusion and belonging for all employees, as opposed to focusing primarily on representation and underrepresented talent. Leveraging inclusion and belonging will be seen […]

Posted February 27, 2025 by Will Sansbury
Communication

The Problem with the Telephone Game

Remember those schoolyard games of telephone, where “John ate a banana” would hilariously morph into “Don hates your nana” as it was whispered from one child to another? Whether due to mishearing or intentional distortion, the message that the last child received was never the one the first child sent. We’ve all experienced this. Yet […]

Posted July 25, 2024 by Will Sansbury