This piece from Ro Fernandez is easily the most useful thing I’ve read in a decade. Well, well, well worth the time to read it. Twice.

A few quotes from What the f*ck is strategy? by Ro Fernandez:

🔥”Business isn’t about making money. It’s about creating value so compelling, people can’t wait to pay for it. And you will see how money come because of that.”

🔥🔥🔥 “You don’t rise to the level of your goals — you fall to the level of your systems.”

🔥🔥🔥🔥🔥 “The better your principles, the less you need rules.”