Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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Acknowledging Power Distance
Leadership

Acknowledging Power Distance

Authentic leadership isn’t just about being genuine—it’s about being humane. Leaders must balance their authority with empathy, bridging the gap between their humanity and the power they hold.

Posted on June 17, 2024 by Will Sansbury

In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.

Posted on June 10, 2024 by Will Sansbury

Nobody Will Protect Your Focus For You
Productivity

Nobody Will Protect Your Focus For You

How I've learned to protect time for deep thinking and doing

Posted on June 5, 2024 by Will Sansbury

If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted on April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted on March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted on February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted on August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted on April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted on December 8, 2013 by Will Sansbury

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Acknowledging Power Distance
Leadership

Acknowledging Power Distance

Authentic leadership isn’t just about being genuine—it’s about being humane. Leaders must balance their authority with empathy, bridging the gap between their humanity and the power they hold.


Will Sansbury
Will Sansbury
Acknowledging Power Distance
Posted on June 17, 2024 by Will Sansbury

Despite the years that have passed and the lessons I’ve learned, I often still feel like that awkward, idealistic eighteen-year-old kid who just graduated high school. From countless conversations with people I deeply respect and admire, it seems all leaders grapple with imposter syndrome, and I’m no exception. I know I’ve been successful, but on the inside, I’m still that goofy ’90s kid with a too-big laugh and an irrational love of flannel shirts.

As I’ve taken on leadership roles, I’ve tried hard to stay authentic and approachable. Yes, I have a position of authority, but deep down, I’m just a regular person trying to make a difference. I’m not scary or intimidating… right?

If only it were that simple. Although I may still feel like that completely unintimidating eighteen-year-old, I now hold power over others. I can impact people’s lives in very significant ways.

While I strive to be approachable and supportive to those I work most closely with, there are others in my organization who I don’t work with that often. To them, I am more a boss than a fully formed three-dimensional human being.  For some, interacting with me is like being summoned to the principal’s office or pulled over by the police. No matter how much I try to be genuine and relatable, no matter how much I have the other person’s best interest at heart, my position can trigger stress and anxiety. I want to be oxytocin for everyone, but I am cortisol for many.

Leading with authenticity is about being unabashedly human, but it’s also about being humane—and that requires us to understand that power is threatening, even in the most well-intentioned hands.

So, what can we do to bridge this gap and lead authentically? We can use tactics like skip-level meetings, informal lunches, and practicing “management by walking around” so that our teams experience us as human beings apart from our positions. We can ensure that our interactions with others aren’t always transactional. Ultimately, however, we must acknowledge that it is our job as leaders to be aware of the power distance and to moderate our behavior so that we don’t inadvertently trigger stress or panic in the people we support.

Cover photo by Scott Rodgerson on Unsplash

Will Sansbury
Will Sansbury
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