Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted December 8, 2013 by Will Sansbury

View Latest Posts
If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.


Will Sansbury
Will Sansbury
If You Want to Build a Ship…
Posted April 10, 2024 by Will Sansbury

My job as a leader is to set a destination, provide tools, smooth as much of the road ahead as possible, and steer when necessary.

Thrust comes from deeper in the organization and is a byproduct of people being excited about where the organization is going. When people yearn to go somewhere, they will find the fastest route.

If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.

— Antoine de Saint Exupéry (paraphrased from his book “Citadelle”)

Will Sansbury
Will Sansbury
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Related Articles

Managing People

On Hiring Well

One of the things I think I’m pretty good at is hiring. I fill roles faster than the average leader, my hires stick around for the long haul, and they’re often cited as top performers and exemplars of our values. But that hasn’t always been the case. A few years ago, I went through a […]

Posted October 14, 2024 by Will Sansbury
Managing People

“Be quick, but don’t hurry.” —John Wooden

Everybody wants to move fast. Certainly, some self-sabotage by weighing themselves down with unnecessary bureaucracy that accumulates as they scale. They accidentally create an environment that won’t permit speed. But in my experience, that’s not the most common cause of systemic failure to deliver. Most failure stems from trying to go faster than you can […]

Posted February 11, 2025 by Will Sansbury