Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

  • Home
  • Résumé
  • Industry Leadership
  • Product Outsiders Podcast
  • Portfolio
  • Will’s “User Guide”
  • Bookshelf
  • Say Hi 👋

Archives


Categories

  • Communication 2
  • Creativity 1
  • Justice 1
  • Leadership 9
  • Making Great Products 3
  • Managing People 4
  • Productivity 3
  • Quotables 2
  • Self-Management 5
  • User Experience 1

Tags

Agile assumptions belonging coaching DEI design thinking diversity entrepreneurship equity fallacies gratitude humane leadership impostor syndrome inclusion innovation metrics morale process product design productivity quote Scrum self-help startup story stress system of work time blocking user experience work-life balance writing

Copyright © Will Sansbury. 2025 • All rights reserved.

Privacy Policy | Disclaimer

Thanks for reading my blog. :)

Related Articles

Filter by Category

  • Leadership(9)
  • Self-Management(5)
  • Managing People(4)
  • Making Great Products(3)
  • Productivity(3)
  • Communication(2)
  • Quotables(2)
  • User Experience(1)
  • Creativity(1)
  • Justice(1)

Filter by Author

  • Will Sansbury Will Sansbury (31)
Back to Latest Articles
In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.

Posted on June 10, 2024 by Will Sansbury

Nobody Will Protect Your Focus For You
Productivity

Nobody Will Protect Your Focus For You

How I've learned to protect time for deep thinking and doing

Posted on June 5, 2024 by Will Sansbury

If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted on April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted on March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted on February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted on August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted on April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted on December 8, 2013 by Will Sansbury

View Latest Posts
In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.


Will Sansbury
Will Sansbury
In Case of Bad Days
Posted on June 10, 2024 by Will Sansbury

Go grab a folder (a real one, the manila kind) and label it “For Bad Days.” Stick it in the file drawer of your desk (or, if you’re one of those nomadic types, keep it in your computer bag).

Whenever you get one of those rare notes from someone expressing gratitude or giving you kudos, print it out and stick it in that folder. (I know, the poor trees… but keeping a digital file doesn’t work, at least for me.)

Whenever you’re having one of those imposter syndrome days when you wonder how anyone could possibly ever believe that you’re capable of doing your job, pull the folder out and read.

Replace the folder whenever tears compromise the integrity of the card stock.

Oh—and make a habit of sending the notes that will end up in someone else’s folder.

Will Sansbury
Will Sansbury
  • gratitude
  • impostor syndrome
  • morale
  • self-help
  • Share Article:

Comments

Cancel Reply

Related Articles

Self-Management

Protect Your Margins

Early in adulthood, I received some advice that has stuck with me and served me well for years. Back then, I was juggling being a full-time college student, a full-time employee,...

Posted on June 10, 2024 by Will Sansbury
Self-Management

Facing Uncertainty

The unfortunate truth is that with any change of significance, there is a period where questions far outnumber answers. Here’s my unsolicited advice on how to survive those...

Posted on June 10, 2024 by Will Sansbury