Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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Facing Uncertainty
Self-Management

Facing Uncertainty

With change of any significance comes uncertainty. Uncertainty is never fun, but it doesn't have to be crippling.

Posted on April 8, 2025 by Will Sansbury

Inclusion Alone Won’t Lead to Diversity
Leadership

Inclusion Alone Won’t Lead to Diversity

Modern politics tells us to forget diversity and focus exclusively on inclusion, but fixating on inclusion without first addressing underrepresentation actually leads to less inclusive workplaces.

Posted on February 27, 2025 by Will Sansbury

Innovating in Public
Making Great Products

Innovating in Public

When we needed to demonstrate that our century-old company was still innovating, I quipped that we could just show people by building a product in real time at our customer conference like some technological zoo exhibit. Nobody seemed to realize I was joking.

Posted on February 14, 2025 by Will Sansbury

Protect Your Margins
Self-Management

Protect Your Margins

In the chaos of early adulthood, a friend's wise word—protect your margins—became my secret to finding peace amidst the overwhelm.

Posted on February 13, 2025 by Will Sansbury

“Be quick, but don’t hurry.” —John Wooden
Productivity

“Be quick, but don’t hurry.” —John Wooden

In the pursuit of speed, many organizations stumble—not from a lack of effort, but from the pressure to rush.

Posted on February 11, 2025 by Will Sansbury

Dare to Begin
Creativity

Dare to Begin

Returning to my writing roots revealed a truth: the journey of creation starts with a single, imperfect step—daring to make a mark on the blank page.

Posted on February 5, 2025 by Will Sansbury

Recommitting to Humane Leadership
Justice

Recommitting to Humane Leadership

After decades in tech, exhaustion and escapist fantasies set in—but despite the challenges, my career has always been about one thing: people. As diversity, equity and inclusion come under assault, I continue to fight for people.

Posted on January 13, 2025 by Will Sansbury

Tough Love for Leaders
Leadership

Tough Love for Leaders

Leaders, it’s time for some tough love: accountability, communication, and respect are not just expectations for others, but for you, too.

Posted on October 17, 2024 by Will Sansbury

On Hiring Well
Managing People

On Hiring Well

Effective hiring goes beyond filling positions; it's about building relationships and ensuring a positive experience for every candidate.

Posted on October 14, 2024 by Will Sansbury

Mistaking Charismatic Laborers for True Leaders
Leadership

Mistaking Charismatic Laborers for True Leaders

Charismatic laborers may save the day, but true leaders build a future. Sustainable progress thrives not on heroics, but on empowering teams and creating lasting systems.

Posted on September 25, 2024 by Will Sansbury

What Does it Mean to be a Manager in Agile?
Managing People

What Does it Mean to be a Manager in Agile?

A framework I created to explain how managers still have a huge role to play in coaching Agile teams' performance

Posted on August 27, 2024 by Will Sansbury

Leadership and Manure
Leadership

Leadership and Manure

Just as a successful garden requires preparation and the right conditions to thrive, true leadership is about cultivating an environment where innovation and growth can flourish.

Posted on August 8, 2024 by Will Sansbury

The Problem with the Telephone Game
Communication

The Problem with the Telephone Game

Cascading communication is like a flawed game of telephone: everybody hears a message, but did they hear the right message?

Posted on July 25, 2024 by Will Sansbury

Putting Down the Whack-A-Mole Mallet
Self-Management

Putting Down the Whack-A-Mole Mallet

Great leaders don’t just react to exceptions—they redesign systems to prevent them. Progress comes from refining workflows, not just playing whack-a-mole with disruptions.

Posted on July 2, 2024 by Will Sansbury

Acknowledging Power Distance
Leadership

Acknowledging Power Distance

Authentic leadership isn’t just about being genuine—it’s about being humane. Leaders must balance their authority with empathy, bridging the gap between their humanity and the power they hold.

Posted on June 17, 2024 by Will Sansbury

In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.

Posted on June 10, 2024 by Will Sansbury

Nobody Will Protect Your Focus For You
Productivity

Nobody Will Protect Your Focus For You

How I've learned to protect time for deep thinking and doing

Posted on June 5, 2024 by Will Sansbury

If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted on April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted on March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted on February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

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Facing Uncertainty
Self-Management

Facing Uncertainty

With change of any significance comes uncertainty. Uncertainty is never fun, but it doesn't have to be crippling.


Will Sansbury
Will Sansbury
Facing Uncertainty
Posted on April 8, 2025 by Will Sansbury

The unfortunate truth is that with any change of significance, there is a period where questions far outnumber answers. Here’s my unsolicited advice on how to survive those seasons of uncertainty.

Try not to make assumptions or speculate. Human brains don’t like gaps in information, and we have a wonderful ability to invent things to fill in blanks. When you are entering a season that, at least for a while, will have many blanks, be careful with the stories you tell yourself to fill those gaps.

Be as patient as you can. Those gaps in information that we don’t like? They tend to make us antsy. In the world we all live in right now, more uncertainty is especially hard to take. But there’s no avoiding it… in most cases, the only way out is through, so be as patient as your circumstances allow you to be.

Be careful of reactive responses. Change has a way of pushing us into our lizard brains. That’s normal and ok, but try not to let the lizard brain drive for very long. Every time I’ve made a decision out of heightened emotion, I’ve regretted it. Give yourself space and time to digest what you learn before you decide how to respond to it.

Be there for each other. Doesn’t matter if the other side of change is paradise or purgatory, the messy middle is never comfortable. So when you’re in the midst of uncertainty, lean on the people you trust. Uncertainty is no match for the power of humans in community.

Keep perspective. Especially with changes in your professional world, it can feel like your identity is being challenged. But, I promise you, you are more than your job. A lot more. When your professional world cannot or will not validate you, find your sense of purpose and meaning elsewhere. Make art. Volunteer. Learn swing dancing. Write. Find yourself—and your value—somewhere other than work.

All of this, of course, is much easier said than done. The good news about change is that it is always transitory. It will eventually come to an end, and—one way or another—life will stabilize again.

Will Sansbury
Will Sansbury
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Self-Management

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I have seen so many leaders spend their days playing whack-a-mole with exceptions—unforeseen events that disrupt their workflow and force them into a reactive stance. These...

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In Case of Bad Days

Go grab a folder (a real one, the manila kind) and label it “For Bad Days.” Stick it in the file drawer of your desk (or, if you’re one of those nomadic types,...

Posted on April 8, 2025 by Will Sansbury