Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

  • Home
  • Industry Leadership
  • Product Outsiders Podcast
  • Will’s “User Guide”
  • Bookshelf
  • Portfolio
  • Work With Will
  • Say Hi 👋

Archives


Tags

Agile AI artificial intelligence assumptions athena belonging CI/CD claude coaching DEI design thinking diversity entrepreneurship equity fallacies gratitude humane leadership impostor syndrome inclusion innovation llm metrics morale planning process product design productivity quote sanity Scrum self-help startup story stress system of work time blocking user experience work-life balance writing

© Will Sansbury. 2026 • All rights reserved.

Privacy Policy | Disclaimer

Thanks for reading my blog. :)

Related Articles

Filter by Category

  • Leadership(10)
  • Self-Management(5)
  • Making Great Products(4)
  • Managing People(4)
  • Productivity(4)
  • Quotables(3)
  • Product Management(2)
  • User Experience(2)
  • Creativity(2)
  • Communication(2)
  • Engineering(1)
  • Justice(1)
  • Strategy(1)

Filter by Author

  • Will Sansbury Will Sansbury (38)
Back to Latest Articles
What Does it Mean to be a Manager in Agile?
Managing People

What Does it Mean to be a Manager in Agile?

A framework I created to explain how managers still have a huge role to play in coaching Agile teams' performance

Posted August 27, 2024 by Will Sansbury

Leadership and Manure
Leadership

Leadership and Manure

Just as a successful garden requires preparation and the right conditions to thrive, true leadership is about cultivating an environment where innovation and growth can flourish.

Posted August 8, 2024 by Will Sansbury

The Problem with the Telephone Game
Communication

The Problem with the Telephone Game

Cascading communication is like a flawed game of telephone: everybody hears a message, but did they hear the right message?

Posted July 25, 2024 by Will Sansbury

Putting Down the Whack-A-Mole Mallet
Self-Management

Putting Down the Whack-A-Mole Mallet

Great leaders don’t just react to exceptions—they redesign systems to prevent them. Progress comes from refining workflows, not just playing whack-a-mole with disruptions.

Posted July 2, 2024 by Will Sansbury

Acknowledging Power Distance
Leadership

Acknowledging Power Distance

Authentic leadership isn’t just about being genuine—it’s about being humane. Leaders must balance their authority with empathy, bridging the gap between their humanity and the power they hold.

Posted June 17, 2024 by Will Sansbury

In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.

Posted June 10, 2024 by Will Sansbury

Nobody Will Protect Your Focus For You
Productivity

Nobody Will Protect Your Focus For You

How I've learned to protect time for deep thinking and doing

Posted June 5, 2024 by Will Sansbury

If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted December 8, 2013 by Will Sansbury

View Latest Posts
What Does it Mean to be a Manager in Agile?
Managing People

What Does it Mean to be a Manager in Agile?

A framework I created to explain how managers still have a huge role to play in coaching Agile teams' performance


Will Sansbury
Will Sansbury
What Does it Mean to be a Manager in Agile?
Posted August 27, 2024 by Will Sansbury

There’s a common misconception that Scrum and Agile practices eliminate the need for leadership. If Scrum teams are self-organizing, then leaders and managers are obsolete, right?

That is only true if you understand leadership to be exclusively about project management—assigning tasks, checking on status, and making sure delivery happens as planned. Those aspects of leadership can and should be self-directed by the Scrum team.

But Scrum teams still need leadership in the form of coaching on a variety of fronts. I created this quick and dirty slide to help different leaders understand their role in coaching Scrum teams. Since I find myself returning to it frequently, I thought I’d share it.

What do you think? Is this a helpful model?

Will Sansbury
Will Sansbury
  • Agile
  • coaching
  • Scrum

Comments

Cancel Reply

Related Articles

Managing People

Letting Go of “Release”

When I began my career in the early 2000s, I worked on software that was sold in a box on a shelf at Best Buy. Shipping was an extraordinary event, so release plans and release candidates and gold CD-ROMs were extremely important and necessary. NOTHING mattered more than the release. (I still have and cherish […]

Posted July 2, 2025 by Will Sansbury
Managing People

On Hiring Well

One of the things I think I’m pretty good at is hiring. I fill roles faster than the average leader, my hires stick around for the long haul, and they’re often cited as top performers and exemplars of our values. But that hasn’t always been the case. A few years ago, I went through a […]

Posted October 14, 2024 by Will Sansbury