Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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Recommitting to Humane Leadership
Justice

Recommitting to Humane Leadership

After decades in tech, exhaustion and escapist fantasies set in—but despite the challenges, my career has always been about one thing: people. As diversity, equity and inclusion come under assault, I continue to fight for people.

Posted on January 13, 2025 by Will Sansbury

Tough Love for Leaders
Leadership

Tough Love for Leaders

Leaders, it’s time for some tough love: accountability, communication, and respect are not just expectations for others, but for you, too.

Posted on October 17, 2024 by Will Sansbury

On Hiring Well
Managing People

On Hiring Well

Effective hiring goes beyond filling positions; it's about building relationships and ensuring a positive experience for every candidate.

Posted on October 14, 2024 by Will Sansbury

Mistaking Charismatic Laborers for True Leaders
Leadership

Mistaking Charismatic Laborers for True Leaders

Charismatic laborers may save the day, but true leaders build a future. Sustainable progress thrives not on heroics, but on empowering teams and creating lasting systems.

Posted on September 25, 2024 by Will Sansbury

What Does it Mean to be a Manager in Agile?
Managing People

What Does it Mean to be a Manager in Agile?

A framework I created to explain how managers still have a huge role to play in coaching Agile teams' performance

Posted on August 27, 2024 by Will Sansbury

Leadership and Manure
Leadership

Leadership and Manure

Just as a successful garden requires preparation and the right conditions to thrive, true leadership is about cultivating an environment where innovation and growth can flourish.

Posted on August 8, 2024 by Will Sansbury

The Problem with the Telephone Game
Communication

The Problem with the Telephone Game

Cascading communication is like a flawed game of telephone: everybody hears a message, but did they hear the right message?

Posted on July 25, 2024 by Will Sansbury

Putting Down the Whack-A-Mole Mallet
Self-Management

Putting Down the Whack-A-Mole Mallet

Great leaders don’t just react to exceptions—they redesign systems to prevent them. Progress comes from refining workflows, not just playing whack-a-mole with disruptions.

Posted on July 2, 2024 by Will Sansbury

Acknowledging Power Distance
Leadership

Acknowledging Power Distance

Authentic leadership isn’t just about being genuine—it’s about being humane. Leaders must balance their authority with empathy, bridging the gap between their humanity and the power they hold.

Posted on June 17, 2024 by Will Sansbury

In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.

Posted on June 10, 2024 by Will Sansbury

Nobody Will Protect Your Focus For You
Productivity

Nobody Will Protect Your Focus For You

How I've learned to protect time for deep thinking and doing

Posted on June 5, 2024 by Will Sansbury

If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted on April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted on March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted on February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted on August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted on April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted on December 8, 2013 by Will Sansbury

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Recommitting to Humane Leadership
Justice

Recommitting to Humane Leadership

After decades in tech, exhaustion and escapist fantasies set in—but despite the challenges, my career has always been about one thing: people. As diversity, equity and inclusion come under assault, I continue to fight for people.


Will Sansbury
Will Sansbury
Recommitting to Humane Leadership
Posted on January 13, 2025 by Will Sansbury

My oldest recently moved out on her own, and my youngest will start high school next year. I’m right on schedule for a midlife crisis.

I haven’t purchased a sports car, and I love my wife more today than I did when we married twenty-five years ago. My midlife crisis has taken the form of complete professional exhaustion. My escapist fantasies of late center around leaving tech to do something—anything—else.

I’ve spent over two decades—my entire work life—in this industry. While my friends in high school worked typical afterschool jobs slinging burgers, I slung HTML at the local internet service provider.

I was fortunate to discover user experience in its infancy. I loved the beautiful, supportive, loving design community that sprang up in the early days of Twitter. I credit that community—with its unrelenting heart and unshakable resolve to make tech serve people when the rest of the industry was so starry-eyed about all things digital that it tended to forget humans exist—with putting me on the path to become a people-centered leader.

Now, between daydreams of opening a funky coffeehouse-slash-bookstore or an off-grid artist colony supported by herds of alpaca, I realize that while I have always loved technology and the unbridled potential it represents, my career has been about people. I have gotten out of bed each morning for two things: coffee, and the chance to make the lives of the people around me a little brighter and lighter. I have spent my career in tech, but I have spent it on people.

Over the last decade, while coffee has been a constant buoy, I’ve found it increasingly difficult to be a leader whose raison d’etre is people. I have been swimming against a dehumanizing and never-ending tide. My arms are tired, and my lungs burn.

Earlier this week, I posted to LinkedIn about my frustration over what I feared was a tectonic shift away from support for diversity, equity, inclusion, and belonging in the tech industry. This morning, I read that Meta has shuttered DEI efforts, ended diverse slate hiring practices and representation goals, and eliminated supplier diversity programs.

Why? In an internal memo, Meta’s VP of HR, Janelle Gale, wrote that Meta will “focus on how to apply fair and consistent practices that mitigate bias for all, no matter your background,” which baffingly reads like an argument for DEI. The real reason is clear: “The legal and policy landscape surrounding diversity, equity and inclusion efforts in the United States is changing.”

As vile as I find these actions, Gale is not wrong in the assertion. The legal and policy landscape is shaking in violent and previously unseen ways.

The ethical landscape, however, is unchanged.

The tech industry has always struggled to remember that there is flesh and blood behind bits and bytes. It will continue to do so.

And I’ll still be here. Arms aching, lungs gasping, making things better for people in every way I can. Because people matter.

The alpaca will just have to wait.

Cover photo by Tim Mossholder on Unsplash

Will Sansbury
Will Sansbury
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