Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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On Hiring Well
Managing People

On Hiring Well

Effective hiring goes beyond filling positions; it's about building relationships and ensuring a positive experience for every candidate.

Posted on October 14, 2024 by Will Sansbury

Mistaking Charismatic Laborers for True Leaders
Leadership

Mistaking Charismatic Laborers for True Leaders

Charismatic laborers may save the day, but true leaders build a future. Sustainable progress thrives not on heroics, but on empowering teams and creating lasting systems.

Posted on September 25, 2024 by Will Sansbury

What Does it Mean to be a Manager in Agile?
Managing People

What Does it Mean to be a Manager in Agile?

A framework I created to explain how managers still have a huge role to play in coaching Agile teams' performance

Posted on August 27, 2024 by Will Sansbury

Leadership and Manure
Leadership

Leadership and Manure

Just as a successful garden requires preparation and the right conditions to thrive, true leadership is about cultivating an environment where innovation and growth can flourish.

Posted on August 8, 2024 by Will Sansbury

The Problem with the Telephone Game
Communication

The Problem with the Telephone Game

Cascading communication is like a flawed game of telephone: everybody hears a message, but did they hear the right message?

Posted on July 25, 2024 by Will Sansbury

Putting Down the Whack-A-Mole Mallet
Self-Management

Putting Down the Whack-A-Mole Mallet

Great leaders don’t just react to exceptions—they redesign systems to prevent them. Progress comes from refining workflows, not just playing whack-a-mole with disruptions.

Posted on July 2, 2024 by Will Sansbury

Acknowledging Power Distance
Leadership

Acknowledging Power Distance

Authentic leadership isn’t just about being genuine—it’s about being humane. Leaders must balance their authority with empathy, bridging the gap between their humanity and the power they hold.

Posted on June 17, 2024 by Will Sansbury

In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.

Posted on June 10, 2024 by Will Sansbury

Nobody Will Protect Your Focus For You
Productivity

Nobody Will Protect Your Focus For You

How I've learned to protect time for deep thinking and doing

Posted on June 5, 2024 by Will Sansbury

If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted on April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted on March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted on February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted on August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted on April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted on December 8, 2013 by Will Sansbury

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On Hiring Well
Managing People

On Hiring Well

Effective hiring goes beyond filling positions; it's about building relationships and ensuring a positive experience for every candidate.


Will Sansbury
Will Sansbury
On Hiring Well
Posted on October 14, 2024 by Will Sansbury

One of the things I think I’m pretty good at is hiring. I fill roles faster than the average leader, my hires stick around for the long haul, and they’re often cited as top performers and exemplars of our values.

But that hasn’t always been the case. A few years ago, I went through a phase of bad hires that made me question if I even knew what I was doing.

What I finally realized was that I was treating the hiring process like it was HR’s responsibility and I was just “helping out.” Once I understood that it’s my job as a leader to drive the process and find the right people, everything changed.

Here’s what I do differently now:

➜ Personally screen every resume.
I don’t leave it to HR. I personally review every resume (that isn’t disqualified by factors outside of my control, like location or pay expectations well above my budget), and I give clear feedback to my HR partners within 1 business day. This helps them understand what I’m looking for and leads to better candidates down the line. This has also helped me find some “dark horse” candidates—people with nontraditional backgrounds who wouldn’t have made it to my inbox previously—and those people have been some of my strongest hires.

➜ Insist on ethical and inclusive sourcing.
I insist on seeing a diverse slate of candidates before making any decisions. To do that, I make sure my job postings go beyond LinkedIn. I use organizations and job boards that reach underrepresented groups. I also remove unnecessary barriers—like requiring MBAs (or even college degrees) for roles where they really aren’t needed.

➜ Give feedback quickly and with respect.
If I know on a phone screen that someone isn’t the right fit, I tell them right then. And if they’ve made it onsite or invested significant time with me, I pick up the phone and call them personally to explain why they weren’t selected. In my opinion, the only people who should get an automated rejection are those who’ve only interacted with the applicant tracking system.

➜ Share candidates I can’t hire.
If someone’s great but I can’t hire them, I don’t just let them walk away. I connect them with other people in my network who are also hiring. It’s the right thing to do, and it builds relationships that could pay off later for both sides.

Hiring is about a lot more than filling a seat. It’s an opportunity to demonstrate core values—mine and those of my company. I want every interview to be the start of a relationship, not just a transaction, and I want every candidate to feel like interviewing with me was a positive experience and a good use of their time, even if they didn’t get the job.

Cover photo by Eric Prouzet on Unsplash

Will Sansbury
Will Sansbury
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