Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

  • Home
  • Résumé
  • Industry Leadership
  • Product Outsiders Podcast
  • Portfolio
  • Will’s “User Guide”
  • Bookshelf
  • Say Hi 👋

Archives


Categories

  • Communication 2
  • Creativity 1
  • Justice 1
  • Leadership 9
  • Making Great Products 3
  • Managing People 4
  • Productivity 3
  • Quotables 2
  • Self-Management 5
  • User Experience 1

Tags

Agile assumptions belonging coaching DEI design thinking diversity entrepreneurship equity fallacies gratitude humane leadership impostor syndrome inclusion innovation metrics morale process product design productivity quote Scrum self-help startup story stress system of work time blocking user experience work-life balance writing

Copyright © Will Sansbury. 2025 • All rights reserved.

Privacy Policy | Disclaimer

Thanks for reading my blog. :)

Related Articles

Filter by Category

  • Leadership(9)
  • Self-Management(5)
  • Managing People(4)
  • Making Great Products(3)
  • Productivity(3)
  • Communication(2)
  • Quotables(2)
  • User Experience(1)
  • Creativity(1)
  • Justice(1)

Filter by Author

  • Will Sansbury Will Sansbury (31)
Back to Latest Articles
Mistaking Charismatic Laborers for True Leaders
Leadership

Mistaking Charismatic Laborers for True Leaders

Charismatic laborers may save the day, but true leaders build a future. Sustainable progress thrives not on heroics, but on empowering teams and creating lasting systems.

Posted on September 25, 2024 by Will Sansbury

What Does it Mean to be a Manager in Agile?
Managing People

What Does it Mean to be a Manager in Agile?

A framework I created to explain how managers still have a huge role to play in coaching Agile teams' performance

Posted on August 27, 2024 by Will Sansbury

Leadership and Manure
Leadership

Leadership and Manure

Just as a successful garden requires preparation and the right conditions to thrive, true leadership is about cultivating an environment where innovation and growth can flourish.

Posted on August 8, 2024 by Will Sansbury

The Problem with the Telephone Game
Communication

The Problem with the Telephone Game

Cascading communication is like a flawed game of telephone: everybody hears a message, but did they hear the right message?

Posted on July 25, 2024 by Will Sansbury

Putting Down the Whack-A-Mole Mallet
Self-Management

Putting Down the Whack-A-Mole Mallet

Great leaders don’t just react to exceptions—they redesign systems to prevent them. Progress comes from refining workflows, not just playing whack-a-mole with disruptions.

Posted on July 2, 2024 by Will Sansbury

Acknowledging Power Distance
Leadership

Acknowledging Power Distance

Authentic leadership isn’t just about being genuine—it’s about being humane. Leaders must balance their authority with empathy, bridging the gap between their humanity and the power they hold.

Posted on June 17, 2024 by Will Sansbury

In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.

Posted on June 10, 2024 by Will Sansbury

Nobody Will Protect Your Focus For You
Productivity

Nobody Will Protect Your Focus For You

How I've learned to protect time for deep thinking and doing

Posted on June 5, 2024 by Will Sansbury

If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted on April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted on March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted on February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted on August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted on April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted on December 8, 2013 by Will Sansbury

View Latest Posts
Mistaking Charismatic Laborers for True Leaders
Leadership

Mistaking Charismatic Laborers for True Leaders

Charismatic laborers may save the day, but true leaders build a future. Sustainable progress thrives not on heroics, but on empowering teams and creating lasting systems.


Will Sansbury
Will Sansbury
Mistaking Charismatic Laborers for True...
Posted on September 25, 2024 by Will Sansbury

I have a working theory that most companies struggle to distinguish between true leaders and charismatic laborers.

The charismatic laborer is easy to celebrate. They march home from battle victorious, as ticker tape falls like rain and cheers rumble through the streets. They solved the problem. They saved the day. Hurrah!

Charismatic laborers are high profile, and their accomplishments are glamorous. They step in at critical moments, sacrificing time, energy, and even personal well-being to pull off a last-minute win. These individuals often appear exceptionally loyal and committed, which gets noticed when the company seeks someone to promote.

But there is a dark side to charismatic laborers. While they may solve the immediate crisis, their approach creates a dependency on their heroics. They rarely build systems that allow their teams to thrive independently or prevent future problems. This fosters a cycle of crises, each met with yet another round of heroic intervention.

This limits organizations by creating a culture where problems are expected, and firefighting becomes the norm. Rather than building resilient teams that can anticipate and solve challenges on their own, charismatic laborers keep themselves at the center of every solution. They crave the validation that comes with being the one to ‘save the day,’ but in doing so, they deny their teams the chance to grow, take ownership, and learn from mistakes. The result is stagnation, as true, sustainable progress takes a backseat to short-term, ego-driven victories.

True leaders work to prevent problems before they arise. They empower their teams to take responsibility, fostering an environment where growth, innovation, and accountability flourish. They build systems that can outlast their presence, understanding that their role is not to solve every crisis but to ensure that others can do so without them. True leaders don’t seek the spotlight; they create a culture where the team—not the leader—is the hero.

When companies seek leaders to promote, true leaders often appear less remarkable. They don’t have high-profile wins to flaunt or scars from public battles fought. Their success is quieter, rooted in the steady progress of their teams, rather than in dramatic rescues. But this very unremarkability is their strength. Their legacy isn’t measured in flashy victories but in the sustainable, resilient organizations they leave behind.

The true strength of an organization lies in its ability to function smoothly, regardless of who is at the helm. That’s what true leaders cultivate: an environment where problems are solved early, where resilience is built into the fabric of the team, and where success is collective—not dependent on heroes.

Will Sansbury
Will Sansbury
  • Share Article:

Comments

Cancel Reply

Related Articles

Leadership

Inclusion Alone Won’t Lead to Diversity

From 9 Trends That Will Shape Work in 2025 and Beyond by Emily Rose McRae, Peter Aykens, Kaelyn Lowmaster and Jonah Shepp on Harvard Business Review (HBR): In 2025, most...

Posted on September 25, 2024 by Will Sansbury
Leadership

Building Legacies that Endure

A friend from a past company recently reached out, stirring up memories of a remarkable culture and a CEO who epitomized leadership excellence for me. I was surprised to learn...

Posted on September 25, 2024 by Will Sansbury