Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted on March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted on February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted on August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted on April 13, 2014 by Will Sansbury

Tension Is To Be Loved
Making Great Products

Tension Is To Be Loved

The tension between designers, developers, and product managers often feels like a struggle for dominance—but what if that tension is the key to building great products?

Posted on December 8, 2013 by Will Sansbury

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Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.


Will Sansbury
Will Sansbury
Nine Phrases Every Leader Should Use More...
Posted on March 7, 2024 by Will Sansbury

❝I don’t know.❞
Leaders can be seduced into thinking we have to have the answers all the time, but we don’t. We can’t. By exposing a little vulnerability, this phrase shows humility and opens the door for collective problem-solving, encouraging a culture of learning and curiosity.

❝What do you think we should do?❞
Inviting input from others not only values their expertise and judgment but also fosters a collaborative environment where everyone feels their contributions are meaningful.

❝I’m sorry – I made a mistake / I was wrong.❞
Owning up to mistakes demonstrates integrity and accountability, qualities that are contagious in the best way possible. It sets a precedent for transparency and trust within the team, and it encourages people to be bold and to take appropriate risks.

❝What do you see that I don’t see?❞
This question acknowledges that diverse perspectives are invaluable and that a everyone’s perspective is limited. It encourages team members to share their unique insights, leading to better decision-making.

❝I have your back.❞
Assurance of support provides team members with a safety net to take risks and innovate. It’s a testament to a leader’s commitment to their team’s growth and well-being.

❝You’re right.❞
Affirming the value of team members’ contributions reinforces a culture of respect and mutual appreciation. It shows that leadership is listening and open to being influenced by others.

❝How can I best help you right now?❞
This question signifies a leader’s willingness to serve their team, not just to lead. It shows empathy and a genuine interest in providing support, tailored to the individual needs of team members.

❝How are you doing — really?❞
Going beyond surface-level engagement to understand the true well-being of team members shows care for them as individuals, not just as employees. While it’s not our jobs as leaders to fix personal problems for our team members, understanding their context can help us lead with more compassion and empathy. (That said, no one is ever required to share their personal life with you, so use this phrase as an invitation, not a pry bar.)

❝Why do you think they did that?❞
When someone is locked in conflict with another, this question invites them to consider the other’s perspective. By channeling our inner Walt Whitman (by way of Ted Lasso), we can “be curious, not judgmental” in a way that disrupts the all-too-common polarization into heroes and villains. This creates enough space for us to find a third way together.

Cover photo by Tim Mossholder on Unsplash

Will Sansbury
Will Sansbury
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