Will Sansbury

WILL SANSBURY

People-focused Leadership for Product Management and Design

Will Sansbury is an experienced product leader who loves helping teams create products that matter. He is all about putting human beings first, building supportive team cultures, and sharing what he’s learned along the way.

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Innovating in Public
Making Great Products

Innovating in Public

When we needed to demonstrate that our century-old company was still innovating, I quipped that we could just show people by building a product in real time at our customer conference like some technological zoo exhibit. Nobody seemed to realize I was joking.

Posted on February 14, 2025 by Will Sansbury

Protect Your Margins
Self-Management

Protect Your Margins

In the chaos of early adulthood, a friend's wise word—protect your margins—became my secret to finding peace amidst the overwhelm.

Posted on February 13, 2025 by Will Sansbury

“Be quick, but don’t hurry.” —John Wooden
Productivity

“Be quick, but don’t hurry.” —John Wooden

In the pursuit of speed, many organizations stumble—not from a lack of effort, but from the pressure to rush.

Posted on February 11, 2025 by Will Sansbury

Dare to Begin
Creativity

Dare to Begin

Returning to my writing roots revealed a truth: the journey of creation starts with a single, imperfect step—daring to make a mark on the blank page.

Posted on February 5, 2025 by Will Sansbury

Recommitting to Humane Leadership
Justice

Recommitting to Humane Leadership

After decades in tech, exhaustion and escapist fantasies set in—but despite the challenges, my career has always been about one thing: people. As diversity, equity and inclusion come under assault, I continue to fight for people.

Posted on January 13, 2025 by Will Sansbury

Tough Love for Leaders
Leadership

Tough Love for Leaders

Leaders, it’s time for some tough love: accountability, communication, and respect are not just expectations for others, but for you, too.

Posted on October 17, 2024 by Will Sansbury

On Hiring Well
Managing People

On Hiring Well

Effective hiring goes beyond filling positions; it's about building relationships and ensuring a positive experience for every candidate.

Posted on October 14, 2024 by Will Sansbury

Mistaking Charismatic Laborers for True Leaders
Leadership

Mistaking Charismatic Laborers for True Leaders

Charismatic laborers may save the day, but true leaders build a future. Sustainable progress thrives not on heroics, but on empowering teams and creating lasting systems.

Posted on September 25, 2024 by Will Sansbury

What Does it Mean to be a Manager in Agile?
Managing People

What Does it Mean to be a Manager in Agile?

A framework I created to explain how managers still have a huge role to play in coaching Agile teams' performance

Posted on August 27, 2024 by Will Sansbury

Leadership and Manure
Leadership

Leadership and Manure

Just as a successful garden requires preparation and the right conditions to thrive, true leadership is about cultivating an environment where innovation and growth can flourish.

Posted on August 8, 2024 by Will Sansbury

The Problem with the Telephone Game
Communication

The Problem with the Telephone Game

Cascading communication is like a flawed game of telephone: everybody hears a message, but did they hear the right message?

Posted on July 25, 2024 by Will Sansbury

Putting Down the Whack-A-Mole Mallet
Self-Management

Putting Down the Whack-A-Mole Mallet

Great leaders don’t just react to exceptions—they redesign systems to prevent them. Progress comes from refining workflows, not just playing whack-a-mole with disruptions.

Posted on July 2, 2024 by Will Sansbury

Acknowledging Power Distance
Leadership

Acknowledging Power Distance

Authentic leadership isn’t just about being genuine—it’s about being humane. Leaders must balance their authority with empathy, bridging the gap between their humanity and the power they hold.

Posted on June 17, 2024 by Will Sansbury

In Case of Bad Days
Self-Management

In Case of Bad Days

Save those encouraging notes and emails in a 'For Bad Days' folder. When imposter syndrome hits, pull it out and let those kind words remind you that you are great at what you do.

Posted on June 10, 2024 by Will Sansbury

Nobody Will Protect Your Focus For You
Productivity

Nobody Will Protect Your Focus For You

How I've learned to protect time for deep thinking and doing

Posted on June 5, 2024 by Will Sansbury

If You Want to Build a Ship…
Managing People

If You Want to Build a Ship…

Many leaders view their job as creating thrust behind the organization (read: "sense of urgency"). I don't see it that way.

Posted on April 10, 2024 by Will Sansbury

Nine Phrases Every Leader Should Use More Often
Managing People

Nine Phrases Every Leader Should Use More Often

Every leader should prioritize the power of language in their interactions. Using phrases that convey vulnerability, openness, and empathy can transform a team's culture.

Posted on March 7, 2024 by Will Sansbury

Building Legacies that Endure
Leadership

Building Legacies that Endure

Even in the face of disheartening transformations, the connections forged and the values instilled continue to ripple through time, reminding us that our legacies are built in the space between human beings.

Posted on February 14, 2024 by Will Sansbury

Get Comfortable with Ambiguity
Leadership

Get Comfortable with Ambiguity

Great leaders know when to embrace uncertainty outside their teams but prioritize creating clear paths and shared goals within, ensuring everyone moves forward together.

Posted on January 26, 2024 by Will Sansbury

This I Believe
Leadership

This I Believe

Leadership is built on beliefs, lessons, and experiences—big and small—that shape how we guide others. Here’s a collection of truths I hold about leading people.

Posted on May 9, 2023 by Will Sansbury

What’s in a Name?
Communication

What’s in a Name?

People's names matter, and it's worth taking the time to get them right.

Posted on February 8, 2023 by Will Sansbury

Time to Blow Up Your Calendar
Productivity

Time to Blow Up Your Calendar

Declaring calendar bankruptcy every now and then is a good thing.

Posted on January 26, 2023 by Will Sansbury

On Attics and Assumptions: The Hidden Cost of Inaction
Making Great Products

On Attics and Assumptions: The Hidden Cost of Inaction

Buying our first house was a dream come true, but it quickly turned into a costly lesson about ignoring problems. What we thought was an insurmountable expense turned out to be a simple solution, teaching me the importance of recognizing and challenging limiting beliefs.

Posted on August 9, 2016 by Will Sansbury

Pee, Poo, and Unintended Consequences
Leadership

Pee, Poo, and Unintended Consequences

When my son gamed our potty-training system to maximize cartoons, I realized something: measuring the wrong thing drives the wrong behavior. The same is true in software development—if we focus solely on output, we risk missing the outcomes that truly matter.

Posted on August 25, 2014 by Will Sansbury

Design Is About Process, Not Heroics
User Experience

Design Is About Process, Not Heroics

While most people settle for the first workable solution, designers dig deeper, exploring a multitude of ideas and embracing risk. This is their superpower.

Posted on April 13, 2014 by Will Sansbury

View Latest Posts
Innovating in Public
Making Great Products

Innovating in Public

When we needed to demonstrate that our century-old company was still innovating, I quipped that we could just show people by building a product in real time at our customer conference like some technological zoo exhibit. Nobody seemed to realize I was joking.


Will Sansbury
Will Sansbury
Innovating in Public
Posted on February 14, 2025 by Will Sansbury

One of my previous employers, Deluxe, is hosting its annual customer conference right now. The posts from old colleagues have made me smile as I remember one of the most incredible moments of my career: the Innovation Lab at Deluxe Exchange 2020.

At that event, right before COVID shut the world down, some crazy co-conspirators and I built a prototype of a new product in 36 hours, in real-time, under a dome in the middle of the exhibitor hall. We interviewed attendees, quickly created design concepts, tested those concepts with other attendees, and iterated at light-speed, demonstrating that Deluxe is an innovative technology company with human-centered design at its core.


We didn’t sleep much, we drank egregiously expensive Biltmore coffee, and we enjoyed very little of the beautiful Arizona landscape. But at the closing keynote, I was privileged to stand on stage and present the work of that incredible team—a functional prototype of an AI assistant that guided people through the confusing process of establishing a small business. It was surreal and wonderful (and not just because Michael Phelps—yes, that Michael Phelps—was my opening act).

Danté leading our “daily” standup that we did every few hours
Sherry, Dave, and Amber consult with UX team members back home
Aaron, fueled by adrenaline and caffeine in equal parts, codes the prototype
Sherry solicits design feedback from an attendee
Our ever-evolving wall of wireframes
An incredible Frank Lloyd Wright stained glass panel at the Biltmore in Phoenix
Will Sansbury
Will Sansbury
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